George Lakoff's talk "Reframing Ideas to Reclaim a Green Consensus" at the 2004 Green Festival in San Francisco. In order to promote sustainable, ecologically sound policies, Lakoff suggests we need more than the facts on our side -- we must work proactively to re-frame the debate. Advocates need to know about framing techniques if they want to use green values and ideas to capture the attention of the public.
Courtesy of Global Exchange and Co-op America
